Case Study
bvla
BVLA, also known as Body Vision Los Angeles, is the world’s leading manufacturer of fine body jewelry. They needed a cohesive identity that balanced their values of premium craftsmanship with everyday accessibility. Despite multiple past rebrands, their digital and print presence needed consistency. Over the years, we worked with them on everything from social media templates to a wholesale jewelry portal to event collateral and beyond, forming a lasting partnership and continuous creative collaboration.
*Developed during my time as a designer at digital agency Funkhaus.
Digital & Print Design
Brand Systems
Social Media Templates
Video Editing
Team Members:
David Funkhouser (Art Director)
Jared Boyle (Senior Designer)
Montage Video, Instagram Overview, Social Media Assets
brand systems and social media templates
I led the development of BVLA’s flexible design system, which would then be applied across their digital assets. This consisted of creating a centralized Figma component library and a suite of roughly fifteen modular social templates.
The work was guided by clear constraints: the BVLA monogram’s placement, readability within Instagram’s grid for large headlines, preserving the clarity of intricate gemstone imagery, and showcasing the faces behind the jewelry. To solve for these, I refined logo positioning, introduced bold text blocks for hierarchy, and cropped imagery strategically for maximum impact.
Social Media Assets (Instagram)
print collateral: vegas app tradeshow
I was tasked with designing collateral for BVLA’s booth at the annual Las Vegas APP (Association of Professional Piercers) Tradeshow as well as for the company’s 30th anniversary.
The trade show collateral comprised large gemstone banners, a photo booth backdrop showcasing global locations where their piercers are based, poker chips, and more. The goal was to keep the logo front and center, accenting the brand with secondary colors where necessary but keeping the core elevated style.
Las Vegas APP Tradeshow Collateral
print collateral: 30 year anniversary
For the company’s 30 year anniversary, I worked with team members David Funkhouser (art director) and Jared Boyle (senior designer) to design an elegant suite of assets that featured striking gemstone photography, playful integrations of graphic elements, and the company’s monogram and 30 year anniversary logomark.
BVLA 30th Anniversary Collateral
conclusion
Through this multi-year partnership, BVLA’s brand presence is consistent, elevated, and unmistakably their own.
i’d love to hear from you!
paleymartindesign@gmail.com
Case Study
bvla
BVLA, also known as Body Vision Los Angeles, is the world’s leading manufacturer of fine body jewelry. They needed a cohesive identity that balanced their values of premium craftsmanship with everyday accessibility. Despite multiple past rebrands, their digital and print presence needed consistency. Over the years, we worked with them on everything from social media templates to a wholesale jewelry portal to event collateral and beyond, forming a lasting partnership and continuous creative collaboration.
*Developed during my time as a designer at digital agency Funkhaus.
Digital & Print Design
Brand Systems
Social Media Templates
Video Editing
Team Members:
David Funkhouser (Art Director)
Jared Boyle (Senior Designer)
Montage Video, Instagram Overview, Social Media Assets
brand systems and social media templates
I led the development of BVLA’s flexible design system, which would then be applied across their digital assets. This consisted of creating a centralized Figma component library and a suite of roughly fifteen modular social templates.
The work was guided by clear constraints: the BVLA monogram’s placement, readability within Instagram’s grid for large headlines, preserving the clarity of intricate gemstone imagery, and showcasing the faces behind the jewelry. To solve for these, I refined logo positioning, introduced bold text blocks for hierarchy, and cropped imagery strategically for maximum impact.
Social Media Assets (Instagram)
print collateral: vegas app tradeshow
I was tasked with designing collateral for BVLA’s booth at the annual Las Vegas APP (Association of Professional Piercers) Tradeshow as well as for the company’s 30th anniversary.
The trade show collateral comprised large gemstone banners, a photo booth backdrop showcasing global locations where their piercers are based, poker chips, and more. The goal was to keep the logo front and center, accenting the brand with secondary colors where necessary but keeping the core elevated style.
Las Vegas APP Tradeshow Collateral
print collateral: 30 year anniversary
For the company’s 30 year anniversary, I worked with team members David Funkhouser (art director) and Jared Boyle (senior designer) to design an elegant suite of assets that featured striking gemstone photography, playful integrations of graphic elements, and the company’s monogram and 30 year anniversary logomark.
BVLA 30th Anniversary Collateral
conclusion
Through this multi-year partnership, BVLA’s brand presence is consistent, elevated, and unmistakably their own.
i’d love to hear from you!
paleymartindesign@gmail.comCase Study
bvla
BVLA, also known as Body Vision Los Angeles, is the world’s leading manufacturer of fine body jewelry. They needed a cohesive identity that balanced their values of premium craftsmanship with everyday accessibility. Despite multiple past rebrands, their digital and print presence needed consistency. Over the years, we worked with them on everything from social media templates to a wholesale jewelry portal to event collateral and beyond, forming a lasting partnership and continuous creative collaboration.
*Developed during my time as a designer at digital agency Funkhaus.
Digital & Print Design
Brand Systems
Social Media Templates
Video Editing
Team Members:
David Funkhouser (Art Director)
Jared Boyle (Senior Designer)
Montage Video, Instagram Overview, Social Media Assets
brand systems and social media templates
I led the development of BVLA’s flexible design system, which would then be applied across their digital assets. This consisted of creating a centralized Figma component library and a suite of roughly fifteen modular social templates.
The work was guided by clear constraints: the BVLA monogram’s placement, readability within Instagram’s grid for large headlines, preserving the clarity of intricate gemstone imagery, and showcasing the faces behind the jewelry. To solve for these, I refined logo positioning, introduced bold text blocks for hierarchy, and cropped imagery strategically for maximum impact.
Social Media Assets (Instagram)
print collateral: vegas app tradeshow
I was tasked with designing collateral for BVLA’s booth at the annual Las Vegas APP (Association of Professional Piercers) Tradeshow as well as for the company’s 30th anniversary.
The trade show collateral comprised large gemstone banners, a photo booth backdrop showcasing global locations where their piercers are based, poker chips, and more. The goal was to keep the logo front and center, accenting the brand with secondary colors where necessary but keeping the core elevated style.
Las Vegas APP Tradeshow Collateral
print collateral: 30 year anniversary
For the company’s 30 year anniversary, I worked with team members David Funkhouser (art director) and Jared Boyle (senior designer) to design an elegant suite of assets that featured striking gemstone photography, playful integrations of graphic elements, and the company’s monogram and 30 year anniversary logomark.
BVLA 30th Anniversary Collateral
conclusion
Through this multi-year partnership, BVLA’s brand presence is consistent, elevated, and unmistakably their own.
i’d love to hear from you!
paleymartindesign@gmail.com