Case Study
nafta films
Nafta Films, Estonia’s largest new-generation production house, needed a digital presence that matched their quirky, warm personality while distinguishing their core company branding from their film and television divisions. I was tasked with creating a brand identity deck for internal use, a client-facing deck for marketing purposes, and a suite of digital and print assets from social media templates to totes, business cards, and tees.
*Developed during my time as a designer at digital agency Funkhaus.
Digital & Print Design
Creative Direction
Social Media Templates Presentation Deck
Team Members:
David Funkhouser (Art Director)
Client-Facing Pitch Deck
branding & Presentation decks
I was brought in to extend the identity across key touchpoints, including a brand book, pitch deck, custom icons, social media templates and banners, mockups, and print-ready design files for their business card and letterhead.
Using the new design system; bold colors (a different set for each company division), playful cutouts of company work, and layered compositions; I crafted a visual language that balanced personality with clarity. A color-coded system differentiated divisions, while Baltic location imagery was woven into layouts to reinforce their regional pitch.
Brand Identity Deck, Color Palette, Iconography System
creative direction, digital & print design
Nafta wanted proof of concept mockups for the branding direction through merchandise mock ups, as well as print-ready files for their business cards and letterhead. This meant finding fun ways to integrate the cutout imagery and a varied color palette while still keeping the overall look and feel clean and uncomplicated.
Company Branded Merchandise
social media assets
For Instagram, I designed templates for a variety of content verticals for the Nafta team to reuse with new updates. Each template had its own icon, representing the nature of the subject matter (production, BTS, team, etc.) and the color way that aligned with the division it was referencing (company-forward, film, or commercial).
Instagram Overview, Social Media Assets (Instagram)
conclusion
The final suite of assets brought cohesion and character across every channel. From energetic collages of Nafta’s film work to pitch decks spotlighting their regional landscapes, each piece amplified their story with originality and heart. Today, Nafta’s brand system reflects who they truly are: bold, playful, and proudly Baltic.
i’d love to hear from you!
paleymartindesign@gmail.com
Case Study
nafta films
Nafta Films, Estonia’s largest new-generation production house, needed a digital presence that matched their quirky, warm personality while distinguishing their core company branding from their film and television divisions. I was tasked with creating a brand identity deck for internal use, a client-facing deck for marketing purposes, and a suite of digital and print assets from social media templates to totes, business cards, and tees.
*Developed during my time as a designer at digital agency Funkhaus.
Digital & Print Design
Creative Direction
Social Media Templates Presentation Deck
Team Members:
David Funkhouser (Art Director)
Client-Facing Pitch Deck
branding & Presentation decks
I was brought in to extend the identity across key touchpoints, including a brand book, pitch deck, custom icons, social media templates and banners, mockups, and print-ready design files for their business card and letterhead.
Using the new design system; bold colors (a different set for each company division), playful cutouts of company work, and layered compositions; I crafted a visual language that balanced personality with clarity. A color-coded system differentiated divisions, while Baltic location imagery was woven into layouts to reinforce their regional pitch.
Brand Identity Deck, Color Palette, Iconography System
creative direction, digital & print design
Nafta wanted proof of concept mockups for the branding direction through merchandise mock ups, as well as print-ready files for their business cards and letterhead. This meant finding fun ways to integrate the cutout imagery and a varied color palette while still keeping the overall look and feel clean and uncomplicated.
Company Branded Merchandise
social media assets
For Instagram, I designed templates for a variety of content verticals for the Nafta team to reuse with new updates. Each template had its own icon, representing the nature of the subject matter (production, BTS, team, etc.) and the color way that aligned with the division it was referencing (company-forward, film, or commercial).
Instagram Overview, Social Media Assets (Instagram)
conclusion
The final suite of assets brought cohesion and character across every channel. From energetic collages of Nafta’s film work to pitch decks spotlighting their regional landscapes, each piece amplified their story with originality and heart. Today, Nafta’s brand system reflects who they truly are: bold, playful, and proudly Baltic.
i’d love to hear from you!
paleymartindesign@gmail.comCase Study
nafta films
Nafta Films, Estonia’s largest new-generation production house, needed a digital presence that matched their quirky, warm personality while distinguishing their core company branding from their film and television divisions. I was tasked with creating a brand identity deck for internal use, a client-facing deck for marketing purposes, and a suite of digital and print assets from social media templates to totes, business cards, and tees.
*Developed during my time as a designer at digital agency Funkhaus.
Digital & Print Design
Creative Direction
Social Media Templates Presentation Deck
Team Members:
David Funkhouser (Art Director)
Client-Facing Pitch Deck
branding & Presentation decks
I was brought in to extend the identity across key touchpoints, including a brand book, pitch deck, custom icons, social media templates and banners, mockups, and print-ready design files for their business card and letterhead.
Using the new design system; bold colors (a different set for each company division), playful cutouts of company work, and layered compositions; I crafted a visual language that balanced personality with clarity.
Brand Identity Deck, Color Palette, Iconography System
creative direction, digital & print design
Nafta wanted proof of concept mockups for the branding direction through merchandise mock ups, as well as print-ready files for their business cards and letterhead. This meant finding fun ways to integrate the cutout imagery and a varied color palette while still keeping the overall look and feel clean and uncomplicated.
Company Branded Merchandise
social media assets
For Instagram, I designed templates for a variety of content verticals for the Nafta team to reuse with new updates. Each template had its own icon, representing the nature of the subject matter (production, BTS, team, etc.) and the color way that aligned with the division it was referencing (company-forward, film, or commercial).
Instagram Overview, Social Media Assets (Instagram)
conclusion
The final suite of assets brought cohesion and character across every channel. From energetic collages of Nafta’s film work to pitch decks spotlighting their regional landscapes, each piece amplified their story with originality and heart. Today, Nafta’s brand system reflects who they truly are: bold, playful, and proudly Baltic.
i’d love to hear from you!
paleymartindesign@gmail.com