Case Study
Picture North
Picture North, a boutique production and post-production company, was in need of a brand refresh for their digital and client-facing presence. While their website carried a strong identity, they needed consistency across social media, out of home marketing, and custom thank you cards. The task was visually reinforced their bold, global ethos across all touch points.
*Developed during my time as a designer at digital agency Funkhaus.
Creative Direction
Social Media Templates
Digital & Print Design
Team Members:
David Funkhouser (Art Director)
OOO marketing and print design
I conducted a brand audit to identify opportunities for continuity and amplification, focusing on ways to extend their signature green and gradient system across the board. I leaned into dynamic typography, gradient frames, bold text fills, and scaled imagery.
Company Branded Merchandise and OOO Marketing
social media
For social media, I brought in their secondary palette, and used the brighter primary green color to highlight emphasis text. I also played with this idea of bordered imagery, a nod to their brand statement: “navigating borders, crossing oceans, and telling unique stories". The overall look feels striking, human, and fearless.
Social Media Assets (Instagram and LinkedIn)
Social Media Assets (Instagram)
conclusion
The end result is a more unified expression of Picture North’s brand: bold, high-impact, and fearless.
i’d love to hear from you!
paleymartindesign@gmail.com
Case Study
Picture North
Picture North, a boutique production and post-production company, was in need of a brand refresh for their digital and client-facing presence. While their website carried a strong identity, they needed consistency across social media, out of home marketing, and custom thank you cards. The task was visually reinforced their bold, global ethos across all touch points.
*Developed during my time as a designer at digital agency Funkhaus.
Creative Direction
Social Media Templates
Digital & Print Design
Team Members:
David Funkhouser (Art Director)
OOO marketing and print design
I conducted a brand audit to identify opportunities for continuity and amplification, focusing on ways to extend their signature green and gradient system across the board. I leaned into dynamic typography, gradient frames, bold text fills, and scaled imagery.
Company Branded Merchandise and OOO Marketing
social media
For social media, I brought in their secondary palette, and used the brighter primary green color to highlight emphasis text. I also played with this idea of bordered imagery, a nod to their brand statement: “navigating borders, crossing oceans, and telling unique stories". The overall look feels striking, human, and fearless.
Social Media Assets (Instagram and LinkedIn)
Social Media Assets (Instagram)
conclusion
The end result is a more unified expression of Picture North’s brand: bold, high-impact, and fearless.
i’d love to hear from you!
paleymartindesign@gmail.comCase Study
Picture North
Picture North, a boutique production and post-production company, was in need of a brand refresh for their digital and client-facing presence. While their website carried a strong identity, they needed consistency across social media, out of home marketing, and custom thank you cards. The task was visually reinforced their bold, global ethos across all touch points.
*Developed during my time as a designer at digital agency Funkhaus.
Creative Direction
Social Media Templates
Digital & Print Design
Team Members:
David Funkhouser (Art Director)
OOO marketing and print design
I conducted a brand audit to identify opportunities for continuity and amplification, focusing on ways to extend their signature green and gradient system across the board. I leaned into dynamic typography, gradient frames, bold text fills, and scaled imagery.
Company Branded Merchandise and OOO Marketing
social media
For social media, I brought in their secondary palette, and used the brighter primary green color to highlight emphasis text. I also played with this idea of bordered imagery, a nod to their brand statement: “navigating borders, crossing oceans, and telling unique stories". The overall look feels striking, human, and fearless.
Social Media Assets (Instagram and LinkedIn)
Social Media Assets (Instagram)
conclusion
The end result is a more unified expression of Picture North’s brand: bold, high-impact, and fearless.
i’d love to hear from you!
paleymartindesign@gmail.com